According to Punch newspaper, the Senior Special Assistant to the President on Public Affairs, Dr. Doyin Okupe, has boasted that he was employing what he called an “Indomie Marketing Strategy” to sell President Goodluck Jonathan’s candidature ahead of the 2015 election.
Okupe argued that there was “nothing to market” about a leading candidate of the opposition All Progressives Congress, Gen. Muhammadu Buhari (retd.), adding that even “the blind and the politically naïve” knew that he had a remote chance of winning the presidential election in 2015.
Writing on Twitter, Okupe stated, “GMB (Buhari) has no record of achievement in anything either personally or while in government service, the Punch newspaper writes.
“GMB is, sadly, a pawn on the national political chess board being manipulated by groups who believe that his candidature will catapult them to high political offices of their dream.
“Buhari is aware of these plots. But he wants to exploit their greed for power to win and punish all; both his friends and foes.
“There is nothing to market about GMB except dubious claims of being a disciplinarian and not being corrupt. We are marketing the achievements of GEJ.
“For the purpose of clarity ‘Indomie Marketing Strategy’ means putting in public view achievements of GEJ in a repetitive manner for effectiveness.”
But a key member of the APC and former Governor of Kwara State, Dr. Bukola Saraki, has insisted that all the presidential hopefuls being paraded by his party are more qualified to lead Nigeria than President Goodluck Jonathan.