Heavyweight boxing champion, Anthony Joshua has displayed his physique ahead of his showdown with Alexander Povetkin at Wembley next month.
The British-Nigerian boxer starred in an advert, created by Lynx to inspire all men to be proud of who they are and aims to encourage them to be their most confident selves.
In the advert which was shot at an industrial workshop, the 28-year-old is seen creating bespoke gold belts.
See more of his photos below:
Photo: Lynx